Google Search Data

o There are roughly 5 million searches for home organization related terms on a monthly basis (February 2008 Closets Magazine, page 11 “Five million opportunities”)

o Google searches according to spyfu.com:

§ Closet – 1.5M

§ Closets – 180k

§ Garage Storage – 75k

§ Closet Organizers – 74k

§ Closet Organizer – 50k

§ Custom Closets – 18k

§ California Closet – 18k

1/4/10 - CAAT installs

Looking at 2010 CAAT installs represented about 15% of total wood product sold. December doubled any other month with 58k in sales. If I were to guess, I'd say that CAAT installs will represent more like 40% of sales in 2011, 60% in 2012, and 70% in 2013.